HubSpot’s State of Marketing Report

While organic social media may seem like the go-to marketing channel, HubSpot’s survey of 118 businesses across various industries revealed an intriguing insight. Brace yourself for a surprising revelation that could change your marketing strategy.

Contrary to popular belief, the vast majority of marketing efforts were concentrated on organic social media. However, when we delved into the return on investment (ROI) for different marketing channels, the results were eye-opening. Organic social media, surprisingly, delivered the least impressive outcomes.

Be clear, be confident and don’t overthink it. The beauty of your story is that it’s going to continue to evolve and your site can evolve with it. Your goal should be to make it feel right for right now. Later will take care of itself. It always does.

According to HubSpot's State of Marketing Report for 2024, these are the marketing channels that have proven to be the most effective for businesses:

1. SEO: Capturing 16% of the marketing success

2. Social Media Shopping Tools: Equally effective at 16%

3. Paid Social: Driving 14% of marketing triumphs

4. Email Marketing: Accounting for 14% of marketing victories

5. Content Marketing: Rounding out the top five with 14% of marketing achievements

Embrace the Shift

While organic social media may have been the traditional go-to, it's time to embrace the power of these high-performing channels. By aligning your marketing efforts with the strategies that deliver the greatest impact, you can unlock new levels of success and propel your business to new heights.

Remember, the key to marketing excellence lies in staying ahead of the curve and adapting to the ever-evolving landscape. Embrace the unexpected, and watch as your marketing efforts soar to new heights.